All work
Winter Fashion Sale
PKR 87.1M in four days
IndustryFashion
MarketPakistan
PlatformsMeta
Timeframe4 days
PKR 87.1Msales in four days
96ROAS on day one
30+ROAS across the next three days
1The challenge
A large seasonal sale brings high demand, but also higher CPMs, more competition and more choice for the customer, all at once.
2Creative strategy
The strongest products and promotional messages were identified early. Creative performance was watched continuously through the sale.
3Buying strategy
Budget moved quickly toward whatever was already proving itself, instead of waiting for campaigns to finish arbitrary testing cycles.
What this account taught me
During high-intent periods, the speed of decisions can matter as much as the strategy you started with.