PKR 1.59B in store sales, with traffic more than doubled
1The challenge
Zeen was already selling at a large scale, so growth could not come from squeezing the same audience harder. The job was to keep sales climbing by reaching far more new people, without losing control of cost and order value.
2Creative strategy
Creative was treated as the main lever, not an afterthought. New angles, hooks and formats went into testing continuously, and what worked on one channel was adapted for the others.
3Buying strategy
Meta, TikTok and Google each had a clear job. A large share of the budget went into traffic campaigns to bring in new audiences at scale, and the rest was pushed toward what converted.
4Results in context
The numbers above, with the context behind them.
Conversion rate alone can mislead you. When you deliberately buy far more traffic, the rate drops while total sales climb. What matters is whether revenue and order value grow with it.