All work
Dazzle by Sarah
Turning excess inventory into profitable revenue
IndustryBeauty & Cosmetics
MarketPakistan
Timeframe4 months
20ROAS, sustained over four months
+25%sales growth
4 monthsof sustained performance
1The challenge
Inventory needed to move, but heavy discounting could easily destroy the economics of the business.
2Creative strategy
We picked the products that needed to move and built promotional angles around them, so the offer did the work instead of a blanket discount.
3Buying strategy
Working closely with the CEO and the supply-chain team, paid media pushed demand toward those specific products rather than simply raising overall spend. Efficiency held even outside peak seasons.
What this account taught me
Hitting a high ROAS once is not the interesting part. Keeping that efficiency while solving a real inventory problem is.